This client offers customised billing services for pharmacies, urgent care centres, and healthcare providers that lead to improved care for injured workers. Unlike traditional billing companies, they focus exclusively on Workers’ Compensation, which requires a unique expertise in claims processing and revenue cycle management.
Before they partnered with us:
Before this client partnered with us they were struggling to find potential candidates that would suit their sales offering. Utilising email campaigns and cold colding rarely lead to any success and they mostly relied on word of mouth and referrals.
We took them on as a partner
We knew that they were looking to locate and attract more qualified sales representatives and distributors throughout the USA and they were keen to utilise LinkedIn to the best of its ability.
Lead sourcing
We started by identifying what types of job titles their ideal candidates would have, as well as where they were located in the US and made sure they were based within the Medical Device Sales industry.
Campaign Set-up
In order to meet our clients needs we needed to create an effective and informative messaging sequence that we could utilise to engage with the lead list that we had built. Our client’s internal marketing team created a basic messaging sequence for us to edit to ensure it would achieve the results that we were looking for.
We established what was important to include incentives such as mentioning what the prospect could receive when working with our client and asking if they were interested in a call to discuss the opportunity further. Once we confirmed the messaging sequence we then sent our secure form to confirm our clients LinkedIn credentials which would allow us to get started on the campaign.
Testing and Optimising the strategy
On a monthly basis we had a Review call set to analyse how the previous month performed and to identify if any changes may need to be made to either the lead list or the messaging sequence. With the tremendous results that we received from month 1 alone, our client decided that they wanted to add three more of their colleagues to their package. By adding more accounts it has allowed us to allocate different states to each account, meaning we could increase our reach on a monthly basis.
Campaign Results
The campaign has ultimately led to huge success for our client. With the tremendous results that we received from month 1 alone, our client decided that they wanted to add three more of their colleagues to their package. Adding three more accounts has allowed us to target various different states to each account, meaning we could increase our reach on a monthly basis.
